Smartphones have become a very important form of communication these days. It is impossible for a rational person to deny the advantages of smartphones as they are devices suitable for a wide variety of tasks. Let us try to understand smartphones along with their benefits with this smartphone essay.

Understanding the Smartphone

A smartphone is a mobile device that facilitates the combination of cellular and mobile computing functions into one single unit. Moreover, smartphones have stronger hardware capabilities and extensive mobile operating systems in comparison to feature phones.

The strong operating systems of smartphones make possible multimedia functionality, wider software, and the internet including web browsing. They also support core phone functions like text messaging and voice calls.

There are a number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips within a smartphone. Moreover, such chips include various sensors whose leveraging is possible by their software.

The marketing of early smartphones was primarily towards the enterprise market. Furthermore, the attempt of the smartphone manufacturers was to bridge the functionality of standalone personal digital assistant (PDA) devices along with support for cellular telephony. However, the early smartphones had problems of slow analogue cellular network, short battery life, and bulky size.

With the passage of time, experts were able to resolve these issues. Furthermore, this became possible with faster digital mobile data networks, miniaturization of MOS transistors down to sub-micron levels, and exponential scaling. Moreover, the development of more mature software platforms led to enhancement in the capability of smartphones.

Best Brands

Samsung

Samsung Electronics Co., Ltd, is a global leader in digital media and digital convergence technologies, ?Samsung is the world largest company having the highest brand value. Samsung is operating in more than 50 countries in the world.The head office of Samsung is in the capital of Seoul, South Korea.The chairman of the Samsung group is Mr KUN HEE LEE. The name of Samsung literally means ?tristar? in Korean. Nowadays Samsung invests in the buldings foundation and concrete sector under the samsung brand.The word Samsung electronic is written in white on a blue background.It represents stability, reliability and warmth. Samsung manufacturers electronic goods such as TVS, computers, notebooks, washing machines, microwaves, usb devices mobiles, lcds, cameras, cd players etc.The other production of Samsung groups is in construction sector such as in real estate but it specializes in electronic log ,electronic pipe , tube pipe, telephone log (which all are made by concrete and iron).Samsung is the highest brand having the medium cost value. Most of the Samsung electronic company had been moved in china and other asian countries for example Vietnam, the Phillipines, and India. The reasons behind its transfer were low labour and raw materials costs. The said asian countries are way much cheaper than US, Canada and UK.

The brand vision of samsung is to totally different and unique from other brands like: Sony,LG and Panasonic. ?Leading the digital convergence revolution? is the vision of the Samsung brand.This case study is totally based on the electronics side of the Samsung brand.The word Samsung is written in korean language ??

Samsung is the third largest South Korean company which was established in 1969 as the flagship company of the Samsung group or Samsung corporation. Samsung achieved fast growth through exports. Samsung decided to venture into the television market. It started production of black and white television sets for the local markets in 1972. However, Samsung realized that it can become a global brand. They searched and analized the global market opportunities and challanges with the help of customers and employees feedbacks. Samsung decided to change the concept of its brand .It had to change the perceptions of consumer with a new brand image. During the olympics in Seoul, South Korea in 1988, Samsung decided to become an official sponsor for the wireless technology in order to associate its image with global sports brand. Through the help of promotion and physical evidence Samsung is currently recognized as a worldwide brand. Every country especially the member of olympic games then, now knows about the brand. In this way, Samsung was successful in changing the concept of its brand image and now has a good customer base. Nowadays, Samsung has 25 production base worldwide and more than fifty sales subsidiaries in nearly about 50 countries. Their global strategy involves eight main regions Southeast Asia, Central Asia, Africa, and Middle East, China, North America, Europe and Latin America.

Realme

realme is a technology brand officially established on May 4, 2018 by Sky Li. The aspiration of realme is to provide products with a comprehensive superior experience for the young, and realme is committed to be a trendsetting technology brand.

Due to the abilities in cutting-edge technologies of smartphones and IoT, realme brings consumers products with trendsetting technologies, features and trendsetting experiences that are first applied in the price segment.

realme has become the top 5G smartphone brand in India with a 23% share in Q2 2021 and is the fastest brand to reach 50 million cumulative smartphone shipments in India, according to Counterpoint Research.According to Counterpoint Hearables Report (Q2), realme emerged as the No.1 brand in the TWS market, driven by Buds Air Neo and Buds Q. TechARC has ranked realme as No. 1 Quality Smartphone Brand with the lowest repair rate as well as the highest in customer engagement. As the world’s fastest-growing smartphone brand, realme stands firmly among the mainstream smartphone brands.

Vivo

Vivo is a mobile telecommunications service provider – mobile phone services, data transmission and Internet – that has been in operation since 2003 in the telecommunication industry. The company’s main focus is to provide more and better products and services of mobile communication, bringing innovation and advantages in order to make customers’ life easier and enjoyable. Currently, the company holds about 30% market share and a customer base of 50 million users in the Brazilian market.

The following Situation Analysis will describe the current conditions surrounding Vivo and its products. It includes detailed information on the company’s products and services, an analysis of the market, an evaluation of Vivo’s competitors and distributors, historical results of marketing efforts, an industry-wide financial analysis, and macro environment information.

This marketing plan intends to address a new and revolutionary opportunity within a saturated mobile market. Operating in a highly competitive industry makes companies pursue new strategies in order to differentiate themselves from competitors. It has been difficult to distinguish from the pack only using voice and standard data (as short messages). Moreover, Vivo has always been concerned about being an innovative company aiming to make life easier to its customers.

Oppo

OPPO Electronics Corporation is a Chinese electronics and mobile communication company which dedicate to produce smart phones, Blu-ray players and other electronic devices. In China, OPPO Electronics Corporation is one of the top smart phone brand which has a large-scale high-tech company registered worldwide. The company integrates scientific research, manufacturing and marketing to contribute quality product in electronics industry.